Published

DiscoEat — Shopify for restaurants

Restaurant discovery, booking, and discounted dining platform

Role
UX/UI Designer
Year
2019 - 2023
Context
Nimo GmbH
02

Overview

DiscoEat was a restaurant discovery and booking platform that helped users compare dining offers and move from browsing to booking across responsive web and mobile experiences.

UX/UI DesignRestaurant CommerceDiscovery UXBooking FlowsMobile-first ProductProfessional Product Work
03

Problem

The product needed to turn dynamic pricing, restaurant discovery, and booking into a simple customer-facing mobile experience without obscuring the platform logic behind it.

  • Make restaurants and discounts easier to compare.
  • Explain dynamic pricing as clear customer value.
  • Connect discovery and booking without overloading the mobile experience.
04

My contribution

  • Designed discovery, filtering, offer, and booking flows across app and web.
  • Structured restaurant cards and discount information for faster comparison.
  • Maintained interface consistency through reusable patterns and UI rules.
  • Collaborated with product and engineering to balance user needs, business logic, and implementation constraints.
05

Key design decisions

Faster comparison

DISCOVERY · FILTERS

Structured restaurant cards and filters around cuisine, location, availability, and discount value.

Clearer discounts

VALUE · CLARITY

Brought offer information closer to the browsing stage so users could understand value before booking.

Connected booking

JOURNEY · MOBILE

Designed clear transitions from restaurant exploration to offer evaluation and booking actions.

06

Process

01

Understand the journey

Mapped how users moved from restaurant discovery to offer evaluation and booking decisions.

02

Structure comparison and pricing

Defined restaurant cards, filters, offer hierarchy, and clearer dynamic-pricing information.

03

Design and refine key flows

Refined search, restaurant details, offer selection, booking actions, and responsive states.

04

Align patterns for delivery

Documented reusable UI patterns and collaborated with product and engineering to support implementation.

07

Product architecture

DiscoEat connected customer journeys, pricing logic, and restaurant operations in one product ecosystem.

Understanding these dependencies helped translate complex business logic into clear customer-facing flows.

01

Customer experience

Search, filters, restaurant details, offers, and booking.

02

Pricing & booking logic

Availability, dynamic discounts, and booking rules.

03

Restaurant operations

Data and workflows supporting offers and reservations.

08

Constraints and trade-offs

Balancing clarity and business logic

Dynamic pricing and occupancy rules had to remain understandable without exposing unnecessary complexity.

Connecting multiple touchpoints

Discovery, booking, ordering, and DIDIT needed to feel connected without fragmenting the journey.

09

Design outcomes

Clearer comparison model

Created a consistent structure for comparing restaurants, offers, filters, and booking options.

Earlier offer clarity

Moved discount information closer to browsing so users could understand value before booking.

Reusable interface rules

Defined reusable patterns that supported consistency across responsive app and web experiences.

10

Tools and methods

Understand the journey

Journey mappingCompetitor reviewUser-flow analysis

Structure comparison and pricing

Information architectureContent hierarchyFigma

Design and refine key flows

WireframesInteractive prototypesResponsive UI

Align patterns for delivery

Design systemsUI documentationProduct-engineering collaboration